LR·Forge
Custom websites · Small business

Your website should be forged, not stamped out.

Template sites all end up looking the same because they are the same. We build yours from scratch for a small one-time fee, then keep it fast, secure and up to date for a flat monthly — from $800 to build and $100 a month.

Benicia & the Bay Area From $800 + $100/mo No minimum term Live in 2–4 weeks

$800 to start
A number you can decide on this week
$100 a month
Hosting, upkeep and real edits every month
No lock-in
30 days' notice and the monthly stops
Yours to keep
Your code, your domain, no exit fee
What we build

Built for the way your customers actually find you

Most small-business sites fail at one of three things: they look generic, they're painful on a phone, or nobody can find them. We fix all three in every build.

All services

Designed for one business

We start from your work, your photos and your customers — not from a layout twelve thousand other companies are already using.

  • Original layout and colour system
  • Copy written in your voice
  • Revision rounds built into the price

Fast on a phone

Most of your visitors are standing outside your door on a bad connection. Hand-written code loads in about a second, where a builder site takes five.

  • Tested on real phones, not just a preview
  • Tap targets sized for thumbs
  • Images compressed automatically

Findable on Google

Every page ships with the titles, descriptions and local business markup search engines need, plus your Google Business Profile connected properly.

  • Local SEO setup included
  • Google Business Profile linked
  • Analytics you can actually read
How a project runs

Five steps, and you always know which one you're in

No mystery, no radio silence. Here's exactly what happens between the first call and your site going live.

The call

30 minutes · Free

We ask what your business does, who you want walking through the door, and what your current site is failing to do. You leave with a fixed price and a date, whether or not you hire us.

Blueprint

Days 1–3

We map every page, write the first draft of your copy, and agree what each page is meant to get a visitor to do. Nothing gets designed until this is signed off.

Design

Days 4–8

You see the real thing in a browser, not a flat picture of it. Revision rounds are built into the price — two on Spark, three on Anvil, as many as fit the window on Bespoke — so we never nickel-and-dime you for edits.

Build

Days 9–16

Hand-coded, wired to your forms, booking tools or payment provider, then tested on real phones, tablets and desktops before anyone else sees it.

Launch and hand-off

Days 17–20

We put it live, hand you every login, and walk you through updating it yourself on a recorded call. Then we check in at 30 days to see what the numbers say.

Where we work

Based in Benicia, working across the Bay

Close enough to sit down at your counter and see how the place actually runs — which is where the good ideas come from. We cover about an hour in every direction, and work remotely beyond that.

  • Benicia
  • Vallejo
  • Martinez
  • Concord
  • Walnut Creek
  • Fairfield
  • Suisun City
  • American Canyon
  • Napa
  • Pleasant Hill
  • Berkeley
  • Oakland
  • San Francisco
  • The rest of the Bay
How we charge

A small fee to build it. A flat monthly to keep it good.

Nearly every studio wants five thousand dollars before they start, and nothing at all afterwards. That suits the studio. It is why so many small-business sites are three years stale and nobody can log in to fix them.

The build fee gets you live

From $800 for a custom, hand-coded site. Half to book your slot, half on launch day once you have seen it and approved it.

  • Original design, no templates
  • Copywriting for every page included
  • Revision rounds built into the price
  • Deposit refunded if we have not started

The monthly keeps it that way

From $100. Not just a server bill — it includes real change work every month, so the site still says the right thing in two years.

  • Hosting, SSL, domain and daily backups
  • Security patches and uptime monitoring
  • 30 minutes to 3 hours of edits a month
  • Anything broken fixed free, the whole time

And you are never trapped in it

The arrangement only works if you stay because it is worth staying. So there is nothing holding you in but the work.

  • No minimum term, no cancellation fee
  • 30 days' notice and it stops
  • You own the code and the domain throughout
  • We help you move it out if you leave

See all three tiers and what each monthly covers →

Why it is safe to start
Hiring anyone to build a website is a leap. We have arranged ours so the risk sits with us, not with you.
  • The build starts at $800, not $5,000 — half of it to book, half once the site is live.
  • The deposit is refundable in full right up until we begin work.
  • Both prices are fixed in writing. No surprise line items, and your monthly rate is locked for 24 months.
  • You own everything — code, domain, logins — from day one, care plan or not.
  • Anything broken is fixed free for as long as you are with us.
  • No minimum term. Thirty days' notice, no fee, and we help you move the site wherever you want it.
Straight answers

The questions we get asked first

All questions

The monthly is the catch, and we print it in the same size type so you can judge the two together. The build fee alone does not cover our time on a project — the care plan is what makes it work for us, and it is what puts a properly built site in reach this month instead of next year. The build itself is the same hand-coded, custom-designed work either way.

Spark is $800 to build then $100 a month. Anvil, which most businesses want, is $1,200 then $175. Bespoke — stores, bookings, multiple locations — is $1,900 then $300. That works out at $2,000, $3,300 or $5,500 across the first year, and less after that. Every figure is on the pricing page, because you should not have to book a call to find out whether you can afford us.

No. There is no minimum term and no cancellation fee — 30 days' notice and the monthly stops. You own the design and the code, and the domain is in your name from day one, so if you leave you take the whole site with you and we will help with the transfer at no charge. What stops is our hosting, the maintenance and the monthly edit time.

Fast hosting, SSL, your domain renewal, daily backups, security patches and uptime monitoring — and then the part most care plans leave out: real change work. Thirty minutes a month on Spark, an hour on Anvil, three hours on Bespoke. New prices, new photos, updated hours, a seasonal banner, a new staff member. Anything that breaks because of how we built it is fixed free the whole time you are with us.

Client portal

Every client gets an account

Free with every care plan. Watch your build come together, see how much edit time you have left this month, send us a change, and pull down any invoice — without writing an email.

Create an account

Your build, live

Every stage, with the private preview link as it comes together.

Edit time left

Exactly how much of this month's included time you have used.

Send a change

One form, straight into our queue, no email thread.

Invoices

Every receipt and invoice, downloadable any time.

Free, no pressure

Tell us about your business

Thirty minutes on a call and you'll leave with a fixed price, a timeline, and an honest answer about whether you need a new site at all.